Applying to Sell on the Marketplace

So you've reviewed "Why Become a Marketplace Creator?" and you're ready to apply? Great! Here's what you need to know:

What are the types of Marketplace Sellers? 

Roll20 sells content from both independent Creators and Licensed Publishers. Here's how to tell the difference: 

Creators: Our Creator community is a robust collection of artists, mapmakers, adventure writers, and more. We support Creators in bringing their TTRPG accessories and adventures to the Roll20 Marketplace.

You are likely a Creator if you are an individual looking to publish Token Markers, Token Sets, Map Packs, Modules, or Addons - each of which you can learn more about here. Although our Creators are from all over the world, you must be eligible to work in the US to apply. You will be required to fill out a W-9 (US) or a W-8BEN (International) to confirm your eligibility.

Publishers: Roll20 works with Publishers of all sizes to integrate their existing and upcoming game systems on the virtual tabletop (VTT).  

You are likely a Publisher if you are looking to convert an existing or upcoming book or game onto the VTT via Compendium Expansions or Character Sheet Integrations.

How do I submit a Marketplace Seller Application?


To apply to sell on Roll20, navigate to this form, and under the “Application Type” prompt, select that you are applying as a Creator. From there, follow the prompts to complete the appropriate application process. Please have the following handy when you are ready to apply: 

If you are applying to sell art on the Marketplace, you will be asked to provide a Title, Price, and Description of your first set. You will also be asked to upload several individual .jpg or .png files as examples of your work. Please note we will not review .zip folders, PDFs, or files over 15mb. 

If you are applying to sell adventures or other game addons on the Marketplace, you will be asked to provide a link to the Roll20 game that your Module/Addon is built-in for initial review. (Note: your product is not final at this stage - the content you sell will be more thoroughly reviewed/approved once your status as a Creator has been verified, and therefore you will have an opportunity to implement changes.)


To apply as a Publisher, email us at Licensing and provide some basic information about your business and game system(s) and the type of products you're looking to sell. Also include if you're looking for the possibility of in-house conversion of your products or recommendations for vetted contractors to help with this process.

What happens after I apply? 

Creators: Our Marketplace team will review your application and respond within 5 days. If you are approved, you will be required to complete a W-9 for US residents or a W-8BEN for International creators. We will also send you a Merchant Agreement to review, sign, and return. We will then prepare a Publisher Page for you to upload and tag your content, and provide an invitation to our Marketplace Creator Mailing List and Discord. 

Publishers: A representative from our Licensing team will review your application and respond within two weeks with further questions and/or details outlining your next steps. 

While you wait...

Feel free to familiarize yourself with the rest of the information found on Creator HQ. If you have any questions, don't hesitate to get in touch via our web form.

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