Marketplace Filters and Tags

When creating new Marketplace Items, you will be required to categorize your listing through a variety of properties and fields found in the Item Properties menu. Here, we will walk you through each option and describe best practices and use cases. 


Marketplace Categories

If you are looking for information related to the Item Category menu, please review our Marketplace Item Types and Categories article. 

Marketplace Filters

Also referred to as "Secondary Filters" - the purpose of this list of options is to help optimize the Roll20 search functionality. The fields required for each Marketplace Item will update once your Item Category is set, and all fields that default to "Required" are.... required for submission. 

NOTE: We encourage you to explore and add from the additional options found in the dropdown menu; being as specific as you can during item setup will benefit you and the shoppers on the Marketplace. Think about what they might search for, and be sure to include filters that celebrate features of your item - you can also add multiple options for Grid, Perspective, etc. if your pack features more than one.  



Filter Best Practices

Game System (Art, RPG Rulebooks, and Adventures)

If your product is designed with a particular Game System in mind (example: Pathfinder, Cyberpunk RED, Dungeons & Dragons), select that system. If it is designed to be used universally, select "Any". 

Installation (required for all items)

Helps customers seeking specific Marketplace items browse for content. Your options are Art Pack, Addon, Module, Compendium, and Token Marker Set. Most often matches the Item Category you have set. 

Downloadable (required for all items)

This field does not set whether or not your item is downloadable but rather defines whether your listing will appear in searches the user makes looking for Downloadable Content. For Art Packs, this setting should match your answer for this field:


For Adventures: this should be No unless you have attached a PDF document to your listing for download. 

Genre (required for all items)

Helps define the genre of the content. Choose the best category (or categories, where appropriate) based on your Art or Adventure content. Options include choices such as Fantasy, Horror, Steampunk, and Sci-Fi. NOTE: if your content fits more than two or could work in any genre, there is an Agnostic option. 

Age Recommendation (required for all items)

If your content is appropriate for all ages, please select "Child Friendly". If there are adult themes or violence, please select "Teens and Up" or "Mature" depending on the intended audience. (Note: Roll20 may send-back items featuring nudity, excessive violence, gore, or mutilation during the approvals process.)

Unique Status (available to select)

This filter is most commonly added to Bundle items or officially licensed content, but may occasionally be utilized for special events.

Features (available to select)

Use this dropdown to identify special features present in your packs such as Animation, Macros, Audio, Dynamic Lighting, Rollable Tables, or Card Decks. 

Art Style (required for all items)

Used to identify the art style found within the pack/adventure. Options include a "None" selection which should only be chosen for text-based adventures that include no art. 

Perspective (required for all items)

Is your content viewed from above, seen from the front, or from an isometric perspective?

Grid (required for all items)

Used to describe the grid found in the Art or Adventure. Most Token Sets feature "Grid: None" (unless there is a physical grid found on the artwork). Map Packs that include Gridded and Gridless versions should have two filters: one representing each option.

Starting Level (required for adventures)

Indicates the starting level of players. 

Players Min/Max (required for all items)

Two separate filters indicate the minimum and maximum player count allowed in the adventure. 

Item and Pack Tags

Tags help with search optimization across the VTT and in the Marketplace. They are required in two instances during the creation of Roll20 Marketplace Content:

  • On each asset uploaded within an art pack (limit of 3)
  • On each item uploaded for sale, regardless of Item Category (limit of 5)

NOTE: You can apply tags to file names before uploading using [tag1,tag2,tag3] format at the end of the file name.

Tags should be specific and target words or phrases that purchasers would search for to find your content. They do not have to repeat words found in your pack title. 

Bulk Item Tagging

If you need to edit the tags on individual assets within an Art Pack, you can do so from the Marketplace Item Page while your item is in Draft status. Click on EDIT ALL IMAGES to view the tags of all assets at once - editing at your discretion.

Single Asset Item Tagging

if you would prefer to edit a single asset's tags, click on the PENCIL ICON. Individual editing is great for quick and specific changes that only need to be made to one or a few items.

Pack Tagging

The tags associated with the Marketplace Listing itself can be edited by clicking the EDIT ITEM PROPERTIES button and scrolling to the bottom of the page to the Tags section. 

The tags you select should include terms that best sum up your content and what you'd expect customers to type into a general search when looking for your product. One thing to keep in mind when creating your tags is that the first tag holds more weight than the second, which holds more weight than the third. So the key is to order your tags in priority. Be sure to click save tags once you’re finished to retain your selections.

NOTE: Please do not tag your product with the name of other Creators/Publishers (examples: Chaosium, Paizo) even if your content is designed to compliment their products. 




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