Marketplace Quality Requirements

The Roll20 Marketplace strives to empower artists and writers who love TTRPGs to share and sell content they've created. We intend to provide all players on Roll20 with a selection of thoughtful, polished content designed to enhance their play experiences.

Note: Products may be removed from the Roll20 Marketplace at any time at our discretion. These guidelines are to assist in communicating what goes into approving packs.

Item Quality

Artists of many skill levels representing various styles, systems, and genres come together on the Marketplace. In an effort to provide a quality experience for purchasers, we adhere to the following considerations and guidelines during the approvals process:

  • Submitted work must be of a polished nature:

    • Art Packs should possess quality proportionate to their price and existing Marketplace items
    • Adventures must promote an intuitive user experience and function optimally on the VTT
  • Creators must cite any licensed content in the description of the item and/or via a "Credits" handout (in the case of Adventures) 

  • Submitted work must always meet or exceed examples given by the Marketplace Creator when applying to sell on Roll20

Asset Variants

We encourage artists to feature a majority of unique assets within their Art Packs. There are times when color variants or alternate versions of a singular map or token may be necessary to add value to an Art Pack (examples: skin/hair/clothing options, day/night/seasonal/weather variants of maps, gridded and gridless options). That is allowed, but please note that excessive variants that bloat the number of assets within a pack without a proportionate price increase will likely be pushed back by approval staff. 

Commercially Licensed Assets and IP Rights

Per the Roll20 Merchant Agreement, Creators must only list for sale original artwork or commercially licensed assets for which they hold legal rights to release such content for profit. Any content that features another person's work without their knowledge and approval is prohibited. This includes free content you find on forums or anywhere else online. If Roll20 receives reports that published content may be in violation of copyright or commercial use laws, the Creator will be contacted and an investigation of all listed products will be conducted. Roll20 reserves the right to remove any content from the Marketplace that is found to be violating policy. We stress these issues to protect all Creators from legal issues and copyright infringement.

If you wish to collaborate with an artist to create unique custom tokens for your module, this is absolutely encouraged. Fees and other payments for such commissions must be decided and executed between the participating Creators and are not monitored nor enforced by Roll20.

Fan Art

The Roll20 Approvals team will approve Creator-generated fan art at its' discretion; however, if the IP holders of any represented content express concern over products listed for sale, they may be subject to removal. Keep this in mind and generate content of this nature at your own risk. 

Third-Party Creative Software Policy

Roll20 users prefer handcrafted assets on the Marketplace to those created using third-party software/generators for tokens or maps. We do not recommend applying to be a Creator using re-licensed assets or content created by third-party programs, nor do we incentivize listing that content for sale in Art Packs.

Effective in 2022, all Art Pack listings that feature art generated by a third-party source are required to display the following statement in their Item Description:

"Disclaimer: This art pack contains assets that were generated with the aid of third-party creative software(s)."

  • Here is a copy of the statement with Markdown formatting for copy/paste: 
    **_Disclaimer: This art pack contains assets that were generated with the aid of third-party creative software(s)._**

Wizards of the Coast OGL

Marketplace content cannot contain copyrighted material that WOTC does not define as "Open Content". You can find a full list of these items in the OGL documentation here

Regular Releases

The Roll20 Marketplace encourages Marketplace Creators to upload regularly to remain visible to purchasers and to build their library of content offerings. Creators may submit up to 5 pieces of content a week for approval and may have up to 10 draft items at one time. 

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